A friend of mine – Munira Abdulkadir has been hard at work on her first product line, Lacollectiondira!
(Munira – launch party, Lacollectiondira)
Let’s support her initiative!
See the launch video HERE!
Added bonus of supporting this initiative:
A portion of the proceeds made by Lacollectiondira will be donated to the Stollery Children’s Hospital as well as the Montreal’s Children Hospital in order to bring hope to children and families. A lot of the things we believe about ourselves start at childhood and as a brand, Lacollectiondira believes in protecting that inner child that lies within each one of us and that is still longing to be validated and is still asking for healing.
About the product line:
Lacollectiondira is a line of triple-walled 18/8 stainless steel water bottles designed with an inner layer of copper, with the function of keeping beverages hot for 12 hours and cold for 24 hours. Not everyone finds the time to read an inspirational book or watch a motivational video, but people do take the time to fill their bottle with water, coffee, or other drink of their choice and they bring their bottle with them to the gym, to class, to their appointment, etc. Lacollectiondira bottles leverages people’s frequent use of stainless steel bottles by also exposing them to inspirational text featured on its bottles. The inspirational text acts as a daily mantra that encourages consumers to become conscious of their inner voice and thus, allows them to readjust their view and speech about themselves. People struggle with believing in themselves and these intentional affirmations on Lacollectiondira bottles will allow them to regain faith and confidence within themselves.